Contact Us
merlinmobilityTM LLC
75 5th Street, N.W.
Suite 203
Atlanta, GA 30308
404.721.3990
Parking: Centergy Parking Deck
From Spring St and 10th St, go through second light. Just after second light, there is a drive on the right and an LA Fitness on the corner. Take a right at the drive, turn right into the parking deck, and go to the 5th floor where pedestrian bridge is located. Cross the bridge, and we are the building on the left.
Deliver Your Tech Support Content to Mobile Devices with Augmented Reality (AR)
Cloud-hosted Service
Our SaaS platform enables your company to create and deliver mobile AR technical instructions to iOS and Android devices without the need for any specialized hardware or software. Empower your employees and customers with information when they need it. >>
Employee Performance
Did you know that learners successfully complete instructional tasks up to 56% faster with the aid of Augmented Reality, or AR as it is more commonly known? Would you like to learn more about this game-changing technology? >>
Real-time Collaboration
Adding Social Networking, Initiate a Call or Real-time Diagramming features into your AR instructions saves your company significant training and customer service dollars. Let Merlin show you how to train your customers, increase employee productivity and reduce truck rolls, today. >>
What is Augmented Reality and How is it in Use Today?
What is AR?
Augmented Reality, or AR, is a technology that is already part of your life today, and it will continue to enhance your world in ways never before imagined. AR is defined as the integration of digital information with live video, or the user's environment, in real time.
While AR has been around since the mid 90's, it has required heavy and expensive equipment. Today, a new generation of mobile devices has made AR available to everyone. One has the ability to view AR content through smartphones and tablets as well as through eyewear technology, allowing for hands-free instruction.
AR in Sports
Did you know that the First Down Line and the Line of Scrimage you see in football broadcasts are examples of AR? The lines, along with their related information, are superimposed over the live event, viewed through your television, to provide you with additional information. You might even be tricked for a moment into believing the lines are actually there.
Use of AR in sports recordings is becoming more widespread. When watching a basketball game, for example, important players are often highlighted by displaying an animated circle beneath their feet to allow the viewer to easily focus on his actions.
merlinmobilityTM & AR
At merlinmobilityTM, we use Augmented Reality (AR), to deliver technical instructions to iOS and Android devices. Equipment, devices or parts are viewed "live" through the camera of a mobile device. While viewing, a transparent layer appears, providing step-by-step instructions.
Studies demonstrate that 82% of learners struggle making the mental jump from traditional instructions to the physical object they are working on. merlinmobilityTM eliminates this hurdle by displaying instructions in situ, or "directly over" the subject matter.
Increase productivity up to 56% and cut training and support costs with merlinmobilityTM!
Easy to Create
merlinmobility'sTM cloud-hosted toolset, instructARTM, enables your company to easily create new or transform existing content into merlinmobilityTM content and ensure it's delivery to iOS and Android devices. Our content is easy to update and merlinanalyticsTM provides a new level of insight into your employees' and customers' experience!
Easy to Use
With merlinmobilityTM, accessing specific instructions is as easy as 1-2-3. Simply: 1) Scan a Target, Barcode, Machine Code, QR Code or enter an Error Code 2) Point the camera at your Subject 3) Start following your merlinmobilityTM instructions!
Integrate additional features such as Text, Initiate a Call or Real-time Diagramming for additional functionalities.
Endless Applications
merlinmobilityTM creates and delivers training and support content for companies and content developers in significant vertical markets. Target markets include Telecom, IT, Healthcare, Manufacturing, Transportation, Self-Service and Utilities. Our customers consistently provide us with new ideas and applications! Have an idea about how your business could use merlinmobilityTM? Contact us!
Press and other information related to merlinmobilityTM:
Scott Robertson
Scott Robertson has been a Research Scientist at the Interactive Media Technology Center since 1994. During his career at IMTC, he has developed expertise in several areas of research including mobile technologies, real time 3D graphics simulation, computational photography and high dynamic range imaging (HDRI), motion capture and animation, CMS-based web application deployment and mobile and general software engineering and applied research and development. He has served as Principal Investigator on a number of projects during his tenure at Georgia Tech and has authored and co-authored refereed journal papers on a number of computer science topics, including video games for stroke rehabilitation, 3D visualization and VR surgery simulation, air traffic control simulation training, telemedicine and distance learning.
Margaret Martin
Margaret is CEO and President of Merlin Mobility and a serial entrepreneur. Merlin is her second Georgia Tech company focused on learning technologies, and if you take an online university-level course, chances are you are utilizing her technology. Margaret has over 20 years of experience in leading educational and media technology companies to commercial success; she was the founder of IQTV and her recent work includes extensive SaaS consulting. Her experience includes 13 years in the Los Angeles, Silicon Valley and Portland, Oregon technology markets. Margaret founded and led several of Atlanta's first Interactive Media groups and her early work includes Turner Broadcasting properties' TBS, Cartoon Network and TBS Advertising in New York.
Maribeth Gandy
Maribeth is a Senior Research Scientist at Georgia Tech. She has been actively involved in the augmented reality research community for more than a decade. She is widely published in the area and is the program chair of the International Symposium on Mixed and Augmented Reality for 2012. She was co-principal investigator on a National Science Foundation grant to develop evaluation techniques for AR applications. At the Interactive Media Technology Center since 1999, she has led a variety of research and development projects in entertainment, education, therapeutic, and industrial domains for mobile devices, desktop computers, and installations. She is currently part of the team at Georgia Tech developing Argon, an open-source AR web browser. She also teaches the Video Game Design and Principles of Computer Audio courses in the College of Computing. Maribeth collaborated to integrate real-time AR effects into Duran Duran's live concerts, has performed usability analysis and evaluation on prototype products for healthcare, communication, and entertainment, and has designed and/or implemented a variety of AR applications for clients such as Alcatel Lucent, Verizon, and Mattel.
David Moeller
David is Merlin Mobility's Chairman. He is a seasoned manager and entrepreneur with two successful exits in the last five years. He holds five patents, and after being featured on ABC's "American Inventor" in 2007, he co-founded a company and licensed technology to Whirlpool. With a passion for education, he built and grew a startup SAT/ACT test preparation business to several hundred employees and 4x top-line revenue growth before leading it to an acquisition. He was formally trained on General Electric's Technical Sales Leadership Program, and held sourcing and operations positions with GE in the U.S. and China before beginning his entrepreneurial career. David has a B.S. in Mechanical Engineering, highest honors, from Georgia Tech, and an M.B.A from Harvard Business School.
Honors: Georgia Tech Alumni Association Top 30 under 30 (2008), TAG Spirit of Endeavor - Outstanding Leadership Finalist (2011)